Marketing Artificial Turf Online
In today’s economy and with the current push towards more transparent and effective marketing, companies are getting into online marketing. An industry in particular would be the artificial turf industry. Dealers, distributors, and manufacturers are all making the move from offline advertising to online advertising.
Why I am using the turf industry as an example?
I am referring to the synthetic turf industry because the market for turf is getting bigger and bigger year after year. More and more people understand the value of converting their grass into turf. Homeowners are looking for new ways to keep a beautiful lawn but have pets that ruin it or do not want to keep up with the costly and labor intensive maintenance. There are also schools and recreational facility managers that are comparing the massive return on investment they get when they install turf and lose the sod. Granted the upfront costs are high, but the money they save from less maintenance over the years is well worth the initial costs. Any Finance Major can tell you that.
So because the artificial turf market is growing the search volume on Google has significantly increased over the last few years. Some turf companies have caught onto the trend early and have started online marketing campaigns before their competitors and are reaping the benefits. One in particular being EasyTurf of San Diego, Ca. They started their online marketing campaigns back in 2005 and have seen a significant increase in their market share to the point where they now own the majority in Southern California.
For you other artificial turf companies, do not worry, it is not too late to jump on the online marketing band wagon, just don’t wait too long that your local competitors beat you to the punch.
Get Your Online Marketing Campaign Started and Get it Started The Right Way
Jason Kirby is an Internet Marketing Consultant with eBoost Consulting located in San Diego, Ca. Jason specializes in online marketing for the artificial turf industry,
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